Paid Media and Search

Paid Content that Fuels Your Growth

Want to boost your online presence or reach out to a larger audience? Paid Search and Media is your way to go. Every business is looking for an opportunity or tool to stand out and be recognizable in a sea of competitors. All businesses want to attract and engage a large customer base. At I.Q. Technologies, we provide customized Paid Search and Media Services that help you increase your online visibility and fuel your growth. Our experts create Paid Search and Media strategies that align with your goals and maximize your returns.

I.Q. Technologies’ Paid Search Services

Paid Search generally refers to when your business shows up at the top of search engines when users look up products related to your business. It is also called search engine marketing, or SEM. By creating a strong paid search strategy, you can make sure that your business stands in front of the audience you are targeting. At I.Q. Technologies, we provide the following Paid Search services:

Keyword Strategy

Keyword strategy means strategizing and coming up with the target keywords that bring your business to the top of the searches in a search engine used in SEO strategies. We have a team of specialists who work with your team to identify your target audience, and your brand offerings to provide you with effective keywords to help boost your rankings.

Pay-Per-Click

This is a method where an advertiser pays each time their ad is clicked upon. With this, businesses reach their desired audience and attract visitors to their websites. We work closely with you to understand your vision and goals, we then assist in creating pay-per-click ads that help drive traffic and conversions on your website.

Landing Page Optimization

The landing page is the main page that visitors of a website see as soon as they click an ad. Landing page optimization refers to creating a smooth experience when customers visit the landing page. Not only do we offer web design and development services, we help optimize your landing page to drive your brand forward.

Data Insights and Reports

Our team makes sure to provide detailed insights on the workings and progress of a campaign. We want to keep you updated with regular reports including the essential details that will help your business make informed decisions.

I.Q. Technologies’ Paid Media Services

Paid Media involves all types of content that goes beyond search engines to expand your online visibility and your reach to potential customers, for example, video ads, social media marketing, etc. It focuses on using paid advertising strategies to promote your brand across various online platforms. At I.Q. Technologies, we provide the following Paid Media services:

Social Media Advertising

People spend a considerable amount of time on social platforms like Facebook, Instagram, X, Threads, etc. Our team uses this to your advantage and develops strategies to promote your business through these platforms and maximize your reach.

Display Advertising

This form of advertising uses visual advertising like images and videos to promote your brand or products on various platforms.

Retargeting Campaigns

This is a strategy where we revisit and retarget previous customers or people who previously visited your brand and target them as new customers.

Influencer Marketing

The world of social media has given a new platform for influencers. These influencers can be a great help in promoting your brand to their individual audiences, thus creating a large reach.

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